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E-Commerce Integration Overview

If you are an e-commerce website and want to make the most of the Nimvue platform, you should ensure that relevant e-commerce events are being sent to the platform. The level of integration is entirely up to you, but we recommend sending the following core events at a minimum:
  • Add To Basket (add_to_basket)
  • Item Purchased (item_purchased)
  • Checkout Complete (checkout_complete)
Note: None of the e-commerce events strictly require any parameters. However, to unlock the full value of Nimvue’s analytics and insights, we strongly recommend including as much contextual data as possible.
Events should be sent using the nv_create_event function, see Custom Events

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Available E-Commerce Events

Click into each event below to see recommended implementation details and example code: