checkout_complete
event is sent when a checkout has been completed and is counted as a conversion.
Key | Description | Type | Example |
---|---|---|---|
value | Basket Value | Decimal | 72.00 |
item_quantity | Basket Quantity | Number | 1 |
discount_value | Discount Value | Decimal | 7.99 |
shipping_value | Shipping Value | Decimal | 2.99 |
tax_value | Tax Value | Decimal | 12.00 |
Note:
value
should be the final basket value after discount.discount_value
can be0
or omitted if no discount applies.tax_value
can be0
or omitted if you do not wish to track tax.- In the example above, the product price is
79.99
, with a7.99
discount applied.
Metric | Calculation |
---|---|
Purchase Revenue | value |
Shipping Revenue | shipping_value |
Tax Revenue | tax_value |
Discount Value | discount_value |
Total Revenue | value + shipping_value |