Custom events can be treated as conversions, similar to how a checkout_complete event is treated when using e-commerce tracking. To track a custom event as a conversion, define it in your Conversion Events setting.

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How to Define a Conversion Event

  1. Go to Settings > Conversion Events
  2. Add a comma-separated list of event names you want to count as conversions:
trip_booked,lead_submitted
When any of these events are triggered, the Conversions metric will increment.

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Example

A visitor books a trip on your website and triggers this event: 
nv_create_event({
  event_name: "trip_booked",
  parameters: {
    booking_destination: "Paris",
    booking_revenue: 899.99
  }
});
If trip_booked is listed in Settings > Conversion Events, it will count as a conversion in your reports, and thus will also affect conversion rate.

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Tracking Extra Details with Dimensions & Metrics

You can include extra fields (e.g., booking_destination, booking_revenue) in your event payload and make them visible in reporting by:
  • Defining them in Settings > Custom Dimensions
  • Defining numeric ones in Settings > Custom Metrics
For more info, see Creating Custom Dimensions & Metrics

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Notes

  • Conversion Events are retrospective
    Any changes made to the Conversion Events setting will apply to all historical data for the site/measurement, until the conversion event is removed.