item_purchased
event should be sent for each item purchased, alongside the checkout_complete
event.
Key | Description | Type (Max Length) | Example |
---|---|---|---|
item_id | Item ID | String (36) | X100-250 |
item_parent_id | Parent ID | String (36) | X100 |
item_name | Item Name | String (128) | Smart Thermostat |
item_brand | Brand | String (64) | Acme |
item_category | Category | String (128) | Smart Home > Climate Control |
item_collection | Collection | String (64) | Smart Range |
item_variant | Variant | String (64) | White |
item_quantity | Quantity* | Number | 1 |
discount_value | Discount Value | Decimal | 7.99 |
value | Item Value | Decimal | 72.00 |
* Ifitem_quantity
is not sent, it is assumed to be1
.
Note:
If your products are simple anditem_id
is the same asitem_parent_id
, these values can match, or you could only send one type.