The add_to_basket event is sent when an item has been added to a visitor’s basket.

Parameters

KeyDescriptionType (Max Length)Example
item_idItem IDString (36)X100-250
item_parent_idParent IDString (36)X100
item_nameItem NameString (128)Smart Thermostat
item_brandBrandString (64)Acme
item_categoryCategoryString (128)Smart Home > Climate Control
item_collectionCollectionString (64)Smart Range
item_variantVariantString (64)White
item_quantityQuantity*Number1
* If item_quantity is not sent, a default quantity of 1 will be assumed.
Note:
If your products are simple and item_id is the same as item_parent_id, these values can match, or you could only send one type.

Example

nv_create_event({
  event_name: "add_to_basket",
  parameters: {
    item_id: "X100-250",
    item_parent_id: "X100",
    item_name: "Smart Thermostat",
    item_brand: "Acme",
    item_category: "Smart Home > Climate Control",
    item_collection: "Smart Range",
    item_variant: "White",
    item_quantity: 1
  }
});