You can apply filters to reports in two ways - either by saving them at report level or interacting directly with data during exploration.

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Option 1: Saved Report Filters

Saved filters are applied and saved on a report, meaning the same filters are used each time the report is loaded. To apply saved filters:
  1. Open a report
  2. Click the Filters dropdown at the top
  3. You’ll see:
    • A list of currently applied filters
    • An option to Add Filter

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Filter Structure

Each filter requires three elements:
FieldDescription
Dimensione.g. Channel Group, Campaign, Source
OperatorSee below for all options
ValueThe value(s) to compare against

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Example Filters

GoalConfiguration
Show only Email trafficChannel Group Equals Email
Show multiple campaignsCampaign In List Black Friday, Cyber Monday
Exclude organic search trafficChannel Group Does Not Equal Organic Search
Sessions with no campaignCampaign Is Null
Note: Filters are combined together, unless using In List/Not In List, which act as OR for multiple values.

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Available Operators

  • Equals
  • Does Not Equal
  • Contains
  • Does Not Contain
  • In List (comma-separated values)
  • Not In List (comma-separated values)
  • Is Null
  • Is Not Null
Saved filters are automatically saved to the report and can be removed or edited from the same dropdown.

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Option 2: Quick View Filters (One-Time)

When exploring data in a table, you can click any dimension value to filter the report view instantly.
  1. Click on a dimension value in a table (e.g. “Email” in Channel Group column)
  2. A temporary filter will be applied to the current view
  3. A notification will appear in the bottom-right with filter info
Important: Quick view filters are not saved to the report. They apply only while you’re viewing the current page.
You can remove these filters easily by clicking “Remove” in the popup or reloading the page.

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Tips for Advanced Filtering

  • Combine multiple filters to drill deeper (e.g. “Campaign = Black Friday” and “Device Type = Mobile”)
  • Use Is Null to find events or sessions where a dimension isn’t populated
  • Use In List with UTM values to track grouped campaign performance

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Summary

MethodPersisted?Use Case
Saved FiltersYesWhen you want filters to always apply on report load and in scheduled reports
Quick FiltersNoFor one-off exploration and fast segmentation