When creating or editing reports in Nimvue, you can choose from a wide range of built-in dimensions to filter and group your data. Any custom dimensions you’ve defined (via Settings > Custom Dimensions) will also appear in the same dropdown, under a “Custom Dimensions” heading.

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Acquisition & Traffic Source

DimensionDescription
SourceUTM Source
MediumUTM Medium
Source / MediumGrouping of Source and Medium (e.g. google / cpc)
CampaignUTM Campaign
ContentUTM Content
TermUTM Term
Channel GroupDefined via Nimvue’s default channel grouping rules

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Time

DimensionDescription
Full DateFormat YYYY-MM-DD (e.g. 2025-07-01)
YearFormat YYYY (e.g. 2025)
MonthNumeric month (e.g. 7)
DayNumeric day (e.g. 31)

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Device

DimensionDescription
Device TypeDevice type: Mobile / Tablet / Desktop
Screen ResolutionVisitor’s screen resolution
BrowserVisitor’s browser (e.g. Chrome, Firefox, Safari)

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Page Behaviour

DimensionDescription
Landing Page PathFirst page path of the session
Page PathPage path of the current event (query params are stripped unless enabled via support)
Page TitlePage title at the time of the event
Page ReferrerThe page path the user came from
Event TypeEvent name (e.g. session_start, page_view, trip_booked)
Event ParameterAlso known as event key (e.g. item_id, trip_revenue)
Event ValueValue passed with the event key (e.g. X250-100, 899.99)
Scroll DepthPercentage of page scrolled
Search TermThe term used in on-site search

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Product Details

DimensionDescription
Item IDSKU or item ID (e.g. X250-100)
Item Parent IDStyle or parent product (e.g. X250)
Item NameProduct name
Item BrandBrand associated with item
Item CategoryCategory assigned to the item
Item CollectionCollection name
Item VariantSpecific variant (e.g. size, color)

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Location

DimensionDescription
CountryVisitor’s country
CityVisitor’s city
Tip: If you know query parameters will never include personal information, contact support to enable query parameters in Page Path.