Creating Reports
Metrics Reference
A full list of standard metrics available in Nimvue reports.
When creating or editing reports in Nimvue, you can select from a wide range of built-in metrics. Any custom metrics you’ve defined will also appear in the dropdown under the “Custom Metrics” section.
Session Metrics
| Metric | Description |
|---|---|
| Sessions | Total number of sessions |
| Engaged Sessions | Sessions with active engagement (e.g. spent > 5 seconds on a page) |
| Engaged Time | Average active time spent browsing (scrolls, clicks, movement) |
| Page Views | Total number of page loads |
| Event Count | Total number of events triggered |
| Avg Scroll Depth | Average scroll depth on a page |
| Engagement Rate | % of sessions that were engaged (Engaged Sessions / Sessions) |
| Bounce Rate | % of sessions not engaged (inverse of Engagement Rate) |
| Page Views Per Session | Page Views / Sessions |
| Events Per Session | Events / Sessions |
| Events Per Page View | Events / Page Views |
| Avg Page Load Time | Average time taken to load a page in seconds |
Search
| Metric | Description |
|---|---|
| Searches | Number of on-site searches performed |
Product Interaction
| Metric | Description |
|---|---|
| Item Views | Number of item_viewed events |
| Add To Wishlists | Number of add_to_wishlist events |
| Add To Baskets | Number of add_to_basket events |
Checkout Metrics
| Metric | Description |
|---|---|
| Started Checkouts | Number of checkout_started events |
| Items Started Checkout | Sum of item quantities in checkout_started events |
| Started Checkout Value | Sum of basket values in checkout_started events |
| Started Checkout Discount Value | Sum of discounts applied in checkout_started events |
Conversion & Revenue
| Metric | Description |
|---|---|
| Conversions | Count of checkout_complete events or defined custom conversion events |
| Conversion Rate | (Conversions / Sessions) × 100 |
| Items Purchased | Sum of item quantities from checkout_complete events |
| Item Revenue | Item-scoped Revenue Metric, to be used alongside Item Name, Item Brand etc. |
| Item Discount Value | Item-scoped Discount Value Metric, used alongside Item Name, Item Brand etc. |
| Checkout Items Purchased | Sum of Item Quantity passed as part of a checkout_complete event |
| Purchase Revenue | Sum of revenue from checkout_complete events |
| Shipping Revenue | Sum of shipping revenue from checkout_complete events |
| Tax Revenue | Sum of tax revenue from checkout_complete events |
| Discount Value | Sum of discount value from checkout_complete events |
| Discounts Applied | Count of completed checkouts where discount > 0 |
| Total Revenue | Purchase Revenue + Shipping Revenue |
| Avg Purchase Revenue | Average revenue per checkout (from checkout_complete events) |
Note: Custom metrics defined in Settings > Custom Metrics will appear alongside these in the metric selector dropdown when building reports.